Released on: October 10, 2008, 8:33 pm

Press Release Author: Kishore Kumar

Industry: Management

Press Release Summary: You must know who your audience is and target them like a
laser. Know what their problems are...and deliver a clear, concise solution to that
segment of the population.

Press Release Body: You must know who your audience is and target them like a laser.
Know what their problems are......and deliver a clear, concise solution to that
segment of the population. Don't have your solution suitable for accountants and
mortgage bankers!" Fool me once...... shame on you. Fool me once.... shame on me!"
Prospects will NOT give you a second chance if your offer doesn't live up to your
headline's promise. Your Language Must Be Understood By Your Audience! If you must
go to www.killer-sales-letters.com use some jargon that is suitable for your
targeted audience. But even if you're writing to rocket scientists....your language
MUST be understood by a sixth grader. Make Sure You Copy Is Powerful, Passionate,
and Keeps The Interest Of Your Reader! I paraphrase from the late, great, David
Ogilvy: "Tell your audience the truth; but do it in an interesting way." Never bore
your reader. If they snooze...you lose! Will Your Reader Believe What You're Telling
Them about Your Product or Service? Speak to your prospect in a one-on-one
conversational tone. Have plenty of proof and testimonials.

Think of EVERY possible objection they have and overcome them. Have You Done
Everything You Can To Persuade Your Reader Up To The Call To Action? Brainstorm with
your marketing team...read and re-read your copy. Deliver as many benefits as you
can to your prospects, so they know what's in it for them...and that they have no
choice but to take action now! Be Specific With Your Reasoning in Your Copy. I'll
say it again. Specificity sells. What's more believable? I earned $20,000 last year?
Or, I made $19,243.48? If you have a solution to your prospect's problem......show
him or her WHY your product or service will do it and give specific examples. Our
new weight loss program will help you lose up to 20 pounds in 7 weeks
because.....Have You Made Your Sales Offer As Concise As Possible? As Fred Glees
says, "A confused mind takes NO action." Make sure your prospect knows EXACTLY what
they'll receive when they do business with you. If you must, do a recap to reinforce
this information to them.

Be Sure That Your Copy Flows Like Water over Rocks. The quickest way to lose your
prospect is to have disjointed, clunky, hard-to-read-and-understand copy. Read your
copy aloud. If you get to an end of a sentence and you've run out of breath...it's
time to shorten and tweak it for clarity, or simply visit
www.10steps-to-killer-web-copy.com Use A Strong Voice In Your Copy. Don't make your
copy "sound generic" as if your prospect has read this somewhere else before. A way
to battle that is to have a "strong voice" through out it. If the copy is from you,
then your reader should have a strong idea of who you are and what you represent
after reading it. Folks that have read my book say to me, "God, this is so you....I
can hear your voice while reading it." Get to the point where your copy jumps off
the page and into the hearts and minds of your readers.


Web Site: http://www.texas-press-release.com

Contact Details: Kishore Kumar
#2027, Sector-37 C
Chandigarh
UT
160036
kishore.chd@gmail.com
9815185818